In a delicate bay on the north west coast of the island of Pag is situated Novalja, the most known tourist city on the island. Novalja is the tourist centre and the main port on the island of Pag.
Numerous archeological finds speak about the turbulent past and among them excells the unique antique aqueduct from the 1st century which is the only one of the kind on the Croatian side of the Adriatic Sea. Thanks to tourism, which changed the way of living and opened new possibilities, in the last 40 years Novalja has been developing intensely. Updated municipal services follow the growth of Novalja and contribute to the increasing quality of life in it. Novalja takes advantage of its geographical location and other abundant resources as the basis for development of quality tourist offer.
As a leading tourist city on the island, Novalja can be proud with many beautiful and wide sandy beaches (of which the most popular are Zrce, Caska, Strasko, Babe, Trincel, Branicevica and Vrtic. Zrce is surely the most known and because of its 24 hours party it has received the name of the Croatian Ibiza) and pleasant Mediterranean climate, rich cultural and historical heritage, various recreational and sports offer, local cuisine specialties and it is also well connected to the mainland all over the year.